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Is the future of online advertising one of incredibly targeted advertising based on your interests, online activities and Facebook "likes," or is it one dictated by robust privacy controls that keep those details out of the hands of marketers?
Increasingly, it seems to depend on who you ask.
In the past week, both Google and Mozilla (the organization that makes the Firefox browser) have introduced ways to opt out of so-called behavioral advertising -- industry speak for ads that target users through the use of cookies that can track your internet browsing and shopping history, among other activities.
Google's solution is an extension for its Chrome web browser that lets users proactively block certain advertisers from serving them behavioral ads.
Mozilla's approach would bundle a "do not track" feature with its browser, but require websites and ad networks to agree to recognize such requests from Firefox users.
Microsoft has previously announced its own plans for letting users opt out of such ads.
These efforts come at a time when the Federal Trade Commission is considering a formal Do Not Track list that would work much in the same way in the online marketing realm as the Do Not Call list works in telemarketing.
They also come at a time when the social media world is moving in the direction of highly personalized ads based on your activities, relationships and profile information.
Facebook has just rolled out a feature called Sponsored Stories that lets marketers re purpose activities such as "liking" a fan page, checking into a retail store or interacting with a branded app as advertisements that users see when they log in to the social network.
And this happens automatically -- any time you interact with a brand on Facebook, your action could be used as an ad that entices your friends to do the same. For the moment, there's also no way to opt yourself out of being featured.
Facebook's not alone in this type of targeting, however. Business-focused social networking site LinkedIn has added the ability to target ads based on job titles, company name and group level, features that the company says have resulted in three to four times more clicks than standard ads during initial testing. (CNN)
Increasingly, it seems to depend on who you ask.
In the past week, both Google and Mozilla (the organization that makes the Firefox browser) have introduced ways to opt out of so-called behavioral advertising -- industry speak for ads that target users through the use of cookies that can track your internet browsing and shopping history, among other activities.
Google's solution is an extension for its Chrome web browser that lets users proactively block certain advertisers from serving them behavioral ads.
Mozilla's approach would bundle a "do not track" feature with its browser, but require websites and ad networks to agree to recognize such requests from Firefox users.
Microsoft has previously announced its own plans for letting users opt out of such ads.
These efforts come at a time when the Federal Trade Commission is considering a formal Do Not Track list that would work much in the same way in the online marketing realm as the Do Not Call list works in telemarketing.
They also come at a time when the social media world is moving in the direction of highly personalized ads based on your activities, relationships and profile information.
Facebook has just rolled out a feature called Sponsored Stories that lets marketers re purpose activities such as "liking" a fan page, checking into a retail store or interacting with a branded app as advertisements that users see when they log in to the social network.
And this happens automatically -- any time you interact with a brand on Facebook, your action could be used as an ad that entices your friends to do the same. For the moment, there's also no way to opt yourself out of being featured.
Facebook's not alone in this type of targeting, however. Business-focused social networking site LinkedIn has added the ability to target ads based on job titles, company name and group level, features that the company says have resulted in three to four times more clicks than standard ads during initial testing. (CNN)
about: "'Like' it or not, online ads are getting personal"
- 'Like' it or not, online ads are getting personal - CNN.com (lihat di Google Wikipinggir)
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